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The FinTech industry is hot hot hot – new players and competitors are entering the game every day. At this point, being seen and heard is becoming more challenging than ever. Did anybody mention MQLs, please? There are really no free lunches, and certainly not with FinTech.
At Wideey, we know and breathe FinTech Marketing. Reap the benefits of an out-of-the-box marketing strategy that will help you drive new leads, targeting your most relevant audience and converting them into prospects that your sales team will drool over.
Our homegrown team of experts combines Inbound Marketing with tons of SEO, multi-channel PPC, and marketing automation to design a unique go-to-market plan that places you exactly where you should be – in the spotlight.
why would these companies benefit the most ?
This question starts with the question when a Brand should engage its online reputation management
The correct answer would be, even before you Launch the brand
One should own the narrative of its marketing and your brand name and nothing would be more important than doing this at the beginning of the launch of your brand.
The world has gone fully digital. Your brand name lives first foremost online, accessible anywhere in the world.
As a result, your brand’s online reputation is subject to what the global web community thinks about it. Reviews, social media posts, and forum comments can heavily impact your reputation either positively or negatively, and these can come from users anywhere online.
The reality of today, as a brand today, if you are not in google you do not exist.
Some would even go as far as to say that if you are not on the first 2 pages of google you do not exist, and I guess for many markets this is actually the case, if you are on page 8 then your online presence is simply nonexistent.
A new brand that is new to the google and other less relevant search engines is at that time in the unique position to engage their brand as a clean slate and drive your marketing message and narrative home through publications, reviews and other content that is directly or indirectly controlled by the brand itself.
Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but the art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business. This requires sources and self controlled media, which we are able to deliver and control allowing you to manage your brand with better care.
Online Reputation Management
Online reputation management in today’s business and media landscape is crucial to the success of any business, large or small, new or established. This is also more than just watching social media and see what they say about your brand. Does it evolve around what are people saying about you? Good online reputation management is not only about reacting well to what people say about you, your brand or your products and services but also about whether to react at all. let us help you set the strategy and engage your market in the right way for your company
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